Self-employment: how to set it up on your own and enjoy your work

Self-employment is a job alternative that is gaining strength in the face of the growing wave of layoffs due to the pandemic. It has always been an exciting option, but it becomes a very juicy alternative with the current circumstances.

A self-employed person makes decisions, negotiates with his potential clients and collects all the bills.

Now, is it as pretty as it looks?

What is self-employment?

Self-employment is a work activity in which a person creates their job. Therefore, he becomes his own boss.

Thanks to the Internet, it is relatively easy to opt for self-employment.

However, it is one thing to decide to be self-employed, and another is to make that decision profitable.

If you work to get clients but can’t sell anything, you don’t have a job but an expensive hobby.

On the other hand, read on if you want to know how to make money online.

Types of self-employment

There are 2 types of self-employment:

  • Freelance: the worker offers his services independently. A classic example is a freelance architect who builds it up alone.
  • Company: the person creates a company, which he manages and directs. An example would be a plumber who starts his own business.

The difference lies in the legal figure, in the entrepreneur in the eyes of the law.

I recommend this post about being a freelance in Spain.

The life of the self-employed

Being self-employed is not an easy task. Let’s see what its advantages and disadvantages are:


These are the advantages of self-employment:

  • Work what you like. Live off your passion
  • Personal and professional growth
  • Opt for more significant economic benefits
  • Make your own strategic decisions.
  • Freedom of time and location

They are desirable advantages for anyone.


Self-employment also has some disadvantages:

  • Sometimes, you are not clear about what you like or do not know how to make it profitable.
  • If you don’t have the necessary determination and don’t manage your emotions well, it can become a nightmare.
  • Being able to earn more money means greater risk and the possibility of losing the investment.
  • Guiding your professional life means a higher probability of error.
  • If you don’t have enough discipline, it will be difficult to move forward.

As you can see, the disadvantages must also be taken into account.

How to create your self-employment

These are the five steps to create your self-employment:

DISCOVER YOUR TALENTThis is the first step. You should give it even if you work for someone else.

There is something you excel at, which is why people recognize you.

I am especially good at writing, computers and logic, so I dedicate myself to SEO writing.

I could also dedicate myself to writing novels or television series scripts with these talents. Therefore, it is not only about discovering your talent but also about deciding what to do.

It is the meeting point between what you are good at, what you like, and the market’s needs.


Once your talents have been identified and your profession for the future chosen, it is time to find out who you are turning to, your ideal client.

It will help if you put yourself in the shoes of the person you are addressing.

It is not the same to offer hairdressing services for venerable ladies and teenagers who want to wear Neymar’s hairstyle.

The difference is abysmal.

Know their tastes, hobbies, concerns … Their gender, their age, their purchasing power.

Please get to know him and help him reach his goals.

That is the key to any business.


You already know what your talents are and who you will help. Now is the time to create your offer, an irresistible offer.

What do you offer your audience?

I know of several online businesses that do not present their offer attractively. The result is that they sell much less than they would like.

If you want to sell, you have to offer that they can’t refuse.

An offer that meets your needs. It’s that easy.

In the business world, you don’t just have to be good, and you also have to look good.

So put the batteries and make ends meet your offer:

  • Why buy from you?
  • What do I get out of it?
  • How are you different from the rest?

You have half a sale made if you answer these questions clearly and attractively.


Personal new branding is what they say about you when you are not there or, instead, what they think of you when they are not on your website.

Some great professionals do not know how to differentiate themselves from the competition.

If you don’t communicate your value and don’t know how to stand out from the crowd.

People buy out of trust. The trust that a person or a brand gives us.

Create a unique personal brand and be memorable.


Most people who enter your website will never do it again. It is strong, but it is so.

If they bought you as soon as they entered, you wouldn’t mind if they came back to visit you, right?

Well, that is nothing short of impossible, so you have to think of another strategy.

The solution is the sales funnel.

Create it, measure it, optimize it.

From self-employment to business

All this of setting up on your own and such is very good, but it has a problem: you don’t get paid if you don’t work.

  • If you go on vacation, you don’t get paid.
  • If you get sick, you don’t get paid.
  • If the pandemic prevents you from working, you do not get paid.

The paradox is that you left your job to not depend on your boss and now depend on your time.

First, you wanted to be free, and now you are a slave.

Your dream was to achieve financial freedom, and now you find yourself struggling to make ends meet.

In short, self-employment cannot be scaled, as your time is limited.

To be truly free, you have to create an online business.

A business that gives you freedom, time and money.

A business that works without you being present 24 hours a day.

A company that allows you to enjoy life.


How do you earn a living as a freelance web designer?

Slow work, the best philosophy to live differently