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How to create a successful personal brand in 7 steps

Today, a professional without a personal brand is a professional in danger. Replaceable, cheap. Worse yet, invisible. There is a lot of literature on personal branding. But, unfortunately, in many cases, he stays at a high-level, generalist view without going into the details of creating a visible and memorable personal brand. I want to explain how to create a successful personal brand step by step. In an increasingly noisy and fake market. Long live the posture! If you want to create a project based on your values, this post is for you.

What is personal branding?

The personal brand is the mark we leave on others. A personal brand is a direct relationship with you, with yourself, regardless of the company you can work for at any given time or the project you lead as an entrepreneur.

The personal branding process – the management of this personal brand – includes finding your unique talent, creating a reputation in your niche and working on your public figure as your brand consolidates.

The purpose of the process is to be able to share and spread your ideas to as many more people as possible, to be able to monetize your brand in one way or another:

  • Pay rise
  • Job change
  • Opportunities to speak at events or write a book
  • Sale of products
  • Sale of services

Everything clears up to here?

So we continue …

Why should all entrepreneurs create personal branding?

The main benefits of personal branding are as follows:

  1. Trust and authority: You naturally position yourself as an expert and a thought leader by leading a community. Your content builds trust, your constancy in effort, confidence. If you focus on the sale, these two elements are essential in buying
  2. Media collaboration: It is much easier to sell a story to a journalist with a solid personal brand than without it. Better yet, journalists will find you on the Internet, drawn by the hypnotic power of your content. The personal brand is then a visibility enhancer and accelerator.
  3. Quality networking: your brand is based on who you are, what you do and how you help a specific audience. Naturally, you will not only attract more people with a well-designed personal brand, but you will attract the right people, the ones who need your advice to reach their goals.
  4. Expert status: It results from the excellent execution of your brand strategy. You are positioned in your market niche. People want to work with you. And as people pay more attention to you, being a recognized expert, they get more and better results. This reinforces the Mouth to Ear effect for your business,
  5. Premium prices: the experts sell more, more efficiently, and sell more expensive. Because they are positioned in their market, they can select the clients they decide to work with, raising their rate. Get ready to hang up the “waiting list” sign.
  6. A platform for the future: the best thing about personal branding is the versatility you can monetize it. This is possible because you have created an online platform that defines your digital territory. You have made your own tribe, and you maintain a very close and unique relationship with these people, who deeply connect with your ideas. You can change your services over time, and your followers will follow you even if you switch. You can even change the industry or evolve your skills. Your most loyal audience will follow you wherever you decide to explore.

Personal branding is full life insurance in times of many changes and uncertainties in the job market.

Something essential for an entrepreneur or a professional with ambition.

Six examples of powerful personal brands to inspire you

Here are six great examples of personal branding.

  1. SHERYL SANDBERG

Your brand:

Sheryl Sandberg moves like a fish in water in the corporate world. She is very feminine and has a unique talent for leadership and management; over time, she has become a benchmark for all women who want to succeed in the corporate world.

With a Best Seller “Lean In” book and a digital platform https://leanin.org, Sherryl is leading a movement in which women reinvent their relationship with work from a female leadership other than the male model. More powerful, some would say …

What you can learn from his work:

Sheryl has given her theme, female empowerment, a fresh and unique touch. Aggression and copying men are over. The key is to connect with your essence, be yourself, and deliver higher quality on time.

  1. ARIANNA HUFFINGTON

Your brand:

Arianna is the founder of the Huffington Post, a digital medium that has broken into the world of the press to become a leader in the digital category.

Considered by new Time Magazine one of the 100 most influential people globally, Arianna has now put the focus (and her brand) on working on her new project Thrive Global, whose mission is to bring out the best in each person in the environment. Labour.

What you can learn from his work:

Arianna has extreme political opinions & preferences and is not afraid to expose them in public. Nor defend them when necessary. He is a gross and polar character. No compromises.

Your bulletproof confidence is backed by years of outstanding professional achievement. She transcends herself with her brand.

  1. MARIE FORLEO

Your brand:

Marie Forleo revolutionized entrepreneurship with her charisma at B School. For Marie, entrepreneurship is fun, and she has a unique sensitivity that allows her to connect deeply with her audience.

Marie has put her personality at the service of her incredible talent: self-improvement, a lover of design and good taste.

This is recounted in his book “Everything is Figuroutable” (Everything can be solved). He is now focused on explaining how to achieve anything in life. No more, no less.

What you can learn from his work:

Marie is omnipresent in the digital world, in all the channels you can imagine (text, audio, video). Just look at one of his videos to see that he profoundly enjoys what he does, and he does it from the most profound connection with his values.

A true leader.

  1. GUY KAWASAKI

Your brand:

Grew up in the technological world at Apple, investor, advisor to one of the most influential brands in the world, author of a dozen books such as The art of getting started or The art of captivating, Guy Kawasaki is a great communicator. And for him, the key is to be able to add value.

What you can learn from his work:

The three pillars of the personal brand for Guy Kawasaki are trust, competence and connection with the audience. The guy is an evangelist and advises us to focus on purpose rather than success or money.

  1. GARY VAYNERCHUK, AS GARY VEE

Your brand:

Gary V started promoting his alcohol shop on social media, drifted to wine, and then started dreaming bigger and creating a content agency – VaynerMedia – for powerful brands to scale your natural talent to connect with people online.

What you can learn from his work:

Gary is exuberant, cash, direct. Authentic, gross. A little loud like the Brooklyn boys are. But his energy is infinite, and his thoughts clear and fast. It leaves a hyper polar trail, which in no case leaves you indifferent.

Every piece of content is a seed, and Gary has been sowing range digitally for over 15 years, better than anyone. Patience, perseverance, and relevance are Gary’s secrets of great personal brand success in digital.

  1. SETH GODIN

Your brand:

Twenty-five years of experience and almost as many books written, such as Best Seller like The Purple Cow or the lesser-known but just as relevant The Dip . Seth is a reference in the world of Corporate Marketing.

What you can learn from his work:

Seth is different, concise, but profound. One message per content. 200 words maximum. It is your signature. Seth is the anti-Gary V. Calm and thoughtful, his ideas cut prejudices faster than a Japanese katana. But, of course, with a lot of class.

How to create a personal brand

Ok, now that you understand the basics of personal branding and that we’ve seen some examples of powerful personal branding, I want to take you to my 7-step methodology for creating your brand.

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